Product Safety Information Notice on puppy plush toy sold on SHEIN marketplace
A puppy plush toy sold on the SHEIN marketplace is being recalled due to a choking hazard. Small parts can detach from the toy, posing a risk of choking by ingestion.

- Brand
- Jinhua Haibei Toys Co.Ltd
- Product
- puppy plush toy
- Batch codes
- prx255
- Sold on
- Shein
- What to do
- If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children.

- Publication date:28 November 2025
A safety issue has been identified with a puppy plush toy sold by a third-party seller (Jinhua Haibei Toys Co.Ltd) on SHEIN marketplace.


The risk reported to the CCPC is of choking. Small parts can detach from the toy and become accessible, which could pose a risk of choking by ingestion.
The batch number is prx255. The product identifier is sl2409242297217890.
There are approximately 4 affected products in the Republic of Ireland.
What to do:
If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children.
If you wish to contact SHEIN for a refund or have any concerns or questions about this product this can be done by contacting SHEIN customer services by email at eurcsteam@shein.com.
View all product safety noticesFrequently asked questions
Is puppy plush toy being recalled in Ireland?
Yes. A puppy plush toy sold on the SHEIN marketplace is being recalled due to a choking hazard. Small parts can detach from the toy, posing a risk of choking by ingestion.
Why is puppy plush toy being recalled?
The recall relates to a choking hazard. A puppy plush toy sold on the SHEIN marketplace is being recalled due to a choking hazard. Small parts can detach from the toy, posing a risk of choking by ingestion.
What should I do if I have this product?
If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children.
Which batches of puppy plush toy are affected?
The affected batch codes are: prx255.
Where was puppy plush toy sold?
It was sold via Shein.
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