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Product Safety Information Notice on puppy plush toy sold on SHEIN marketplace

A puppy plush toy sold on the SHEIN marketplace is being recalled due to a choking hazard. Small parts can detach from the toy, posing a risk of choking by ingestion.

Product Safety Information Notice on puppy plush toy sold on SHEIN marketplace
Brand
Jinhua Haibei Toys Co.Ltd
Product
puppy plush toy
Batch codes
prx255
Sold on
Shein
What to do
If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children.
Product Safety Information Notice on puppy plush toy sold on SHEIN marketplace
Notice details
  • Publication date:28 November 2025

A safety issue has been identified with a puppy plush toy sold by a third-party seller (Jinhua Haibei Toys Co.Ltd) on SHEIN marketplace.

A small, light brown plush toy shaped like a dog with round black glasses and a shiny silver bell attached to its neck. The toy has large, round black eyes and a short snout. A metallic ball chain is attached to the top of its head, suggesting it can be used as a keychain or bag charm.A clear plastic packaging containing a plush toy. The packaging has a white label with black text displaying product details, including a barcode, Chinese characters, and English text such as “Made in China,” manufacturer information, and an email address.

The risk reported to the CCPC is of choking. Small parts can detach from the toy and become accessible, which could pose a risk of choking by ingestion.

The batch number is prx255. The product identifier is sl2409242297217890.

There are approximately 4 affected products in the Republic of Ireland.

What to do:

If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children.

If you wish to contact SHEIN for a refund or have any concerns or questions about this product this can be done by contacting SHEIN customer services by email at eurcsteam@shein.com.

View all product safety notices

Frequently asked questions

Is puppy plush toy being recalled in Ireland?

Yes. A puppy plush toy sold on the SHEIN marketplace is being recalled due to a choking hazard. Small parts can detach from the toy, posing a risk of choking by ingestion.

Why is puppy plush toy being recalled?

The recall relates to a choking hazard. A puppy plush toy sold on the SHEIN marketplace is being recalled due to a choking hazard. Small parts can detach from the toy, posing a risk of choking by ingestion.

What should I do if I have this product?

If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children.

Which batches of puppy plush toy are affected?

The affected batch codes are: prx255.

Where was puppy plush toy sold?

It was sold via Shein.

Source: Competition & Consumer Protection Commission, published 9 October 2025 · Last checked 10 July 2026
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