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ToysChoking

Product Safety Information Notice on Birthday Bear Plush sold on SHEIN marketplace

The Birthday Bear Plush sold on the SHEIN marketplace is being recalled due to a choking hazard. Small parts can detach from the toy, posing a risk of choking by ingestion. This recall affects approximately 28 products in the Republic of Ireland.

Product Safety Information Notice on Birthday Bear Plush sold on SHEIN marketplace
Brand
Yangzhou Ruironfang Toys Co. Ltd
Product
Birthday Bear Plush
Batch codes
sl25051785766477974
Sold on
Shein
What to do
If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children. Contact SHEIN for a refund or with any concerns.
Notice details
  • Publication date:4 February 2026

A safety issue has been identified with a Birthday Bear Plush sold by a third-party seller (Yangzhou Ruironfang Toys Co. Ltd) on SHEIN marketplace.

A brown plush teddy bear wearing a small hat topped with a yellow star is shown upright. The bear is holding a round birthday cake decorated with strawberries and a candle.

The risk reported to the CCPC is of choking. Small parts can detach from the toy and become accessible, which could pose a risk of choking by ingestion.

The Product identifier is sl25051785766477974.

There are approximately 28 affected products in the Republic of Ireland.

What to do:

If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children.

If you wish to contact SHEIN for a refund or have any concerns or questions about this product this can be done by contacting SHEIN customer services by email at eurcsteam@shein.com.

View all product safety notices

Frequently asked questions

Is Birthday Bear Plush being recalled in Ireland?

Yes. The Birthday Bear Plush sold on the SHEIN marketplace is being recalled due to a choking hazard. Small parts can detach from the toy, posing a risk of choking by ingestion. This recall affects approximately 28 products in the Republic of Ireland.

Why is Birthday Bear Plush being recalled?

The recall relates to a choking hazard. The Birthday Bear Plush sold on the SHEIN marketplace is being recalled due to a choking hazard. Small parts can detach from the toy, posing a risk of choking by ingestion. This recall affects approximately 28 products in the Republic of Ireland.

What should I do if I have this product?

If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children. Contact SHEIN for a refund or with any concerns.

Which batches of Birthday Bear Plush are affected?

The affected batch codes are: sl25051785766477974.

Where was Birthday Bear Plush sold?

It was sold via Shein.

Source: Competition & Consumer Protection Commission, published 9 October 2025 · Last checked 10 July 2026
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