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Product Safety Information Notice on a Plush toy – Electronic Puppy sold on SHEIN marketplace

A safety issue has been identified with the Plush toy – Electronic Puppy sold on SHEIN marketplace. The toy poses choking and strangulation hazards due to small detachable parts and a long ribbon. The brand is unknown.

Product Safety Information Notice on a Plush toy – Electronic Puppy sold on SHEIN marketplace
Product
Plush toy – Electronic Puppy
Batch codes
sl2311262284392222, PB2503140218865
Sold on
Shein
What to do
If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children.
Notice details
  • Publication date:8 December 2025

A safety issue has been identified with a Plush toy – Electronic Puppy sold by a third-party seller (Magic Brothers Toy Store) on SHEIN marketplace.

An image of a white toy puppy with brown ears.

The risks associated with the product are choking and strangulation. The toy contains small parts (nose, bell, metal element of leash) that can easily detach. A child can put them in their mouth and choke. The puppy’s red ribbon is too long and can lead to strangulation.

The brand is unknown. The type/number of models is 667-2. The batch number is unknown. The bar code is sl2311262284392222, PB2503140218865.

There are approximately 73 affected products in the Republic of Ireland.

What to do:

If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children.

If you wish to contact SHEIN for a refund or have any concerns or questions about this product this can be done by contacting SHEIN customer services by email at eurcsteam@shein.com.

View all product safety notices

Frequently asked questions

Is Plush toy – Electronic Puppy being recalled in Ireland?

Yes. A safety issue has been identified with the Plush toy – Electronic Puppy sold on SHEIN marketplace. The toy poses choking and strangulation hazards due to small detachable parts and a long ribbon. The brand is unknown.

Why is Plush toy – Electronic Puppy being recalled?

The recall relates to a choking hazard. A safety issue has been identified with the Plush toy – Electronic Puppy sold on SHEIN marketplace. The toy poses choking and strangulation hazards due to small detachable parts and a long ribbon. The brand is unknown.

What should I do if I have this product?

If you purchased one of these products, please stop use immediately, discard the product, and keep it out of the reach of children.

Which batches of Plush toy – Electronic Puppy are affected?

The affected batch codes are: sl2311262284392222, PB2503140218865.

Where was Plush toy – Electronic Puppy sold?

It was sold via Shein.

Source: Competition & Consumer Protection Commission, published 9 October 2025 · Last checked 10 July 2026
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