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Hugmie recalls fake/counterfeit “NeeDoh” Advent Calendar Toy

Hugmie is recalling a fake/counterfeit 'NeeDoh' Advent Calendar Toy because it is not an authentic product and does not have the required CE marking, indicating it may be unsafe. Approximately 30 of these toys were sold in Ireland.

Hugmie recalls fake/counterfeit “NeeDoh” Advent Calendar Toy
Brand
Hugmie
Product
NeeDoh Advent Calendar Toy
Retailer
Hugmie
What to do
Consumers should stop using the product immediately and return it to the Hugmie store for a full refund.
Notice details
  • Publication date:26 May 2026

David Fun Max Limited T/A Hugmie is carrying out a recall of a fake/counterfeit “NeeDoh” Advent Calendar Toy. 

A picture of Needoh branded advent box containing fidget toys

 

It has been confirmed to the CCPC that this is not an authentic NeeDoh product. Further, the toy does not bear the required CE marking and should not have been sold on the Irish market. This may also indicate that the product is unsafe. 

There are approximately 30 affected products in the Republic of Ireland. The product was sold in-store only by the following retailer: 

  • Hugmie in the Swords Pavilions Shopping Centre, Co. Dublin 

What to do: 

Consumers should stop using the product immediately. Consumers can return the product to the Hugmie store for a full refund. 

View all product safety notices

Frequently asked questions

Is NeeDoh Advent Calendar Toy being recalled in Ireland?

Yes. Hugmie is recalling a fake/counterfeit 'NeeDoh' Advent Calendar Toy because it is not an authentic product and does not have the required CE marking, indicating it may be unsafe. Approximately 30 of these toys were sold in Ireland.

Why is NeeDoh Advent Calendar Toy being recalled?

The recall relates to a other hazard. Hugmie is recalling a fake/counterfeit 'NeeDoh' Advent Calendar Toy because it is not an authentic product and does not have the required CE marking, indicating it may be unsafe. Approximately 30 of these toys were sold in Ireland.

What should I do if I have this product?

Consumers should stop using the product immediately and return it to the Hugmie store for a full refund.

Where was NeeDoh Advent Calendar Toy sold?

It was sold via Hugmie.

Source: Competition & Consumer Protection Commission, published 9 October 2025 · Last checked 10 July 2026
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